Masserdotti Group disguises the cathedral of Ferrara
Durst Rho series help kick-start business growth for EASTprint
Over 1,000 square meters of digitally printed mesh net, more than 600 kg total weight, 5 days for printing and packaging, 1 day and a half for mounting at over 30 meters height, 4 years of guaranteed durability. These are the statistics of the huge artistic tarpaulin that covers the exterior of the Cathedral in Ferrara, which has undergone intense restoration work.
It is one of the largest installations in Europe with the extremely rare peculiarity of being totally free of any logos or advertising images. The realization is the work of Gruppo Masserdotti Spa, chosen by customers for its long and consolidated experience in the field of wrapping buildings.
The Brescia-based Group has worked in close collaboration with the artist and the graphic designers of Eliotecnica. It was important to ensure excellent printing performance and maximum durability in the outdoor environment. Made of flame-retardant class B1 PVC, micro-perforated and weighing 510 grams, the sheet, divided into four parts, was printed by Masserdotti Group using the Durst Rho 512R Plus roll-to-roll system and transported to Ferrara for completion. The installation at the cathedral turned out to be a sartorial and at the same time acrobatic operation. The roof was fixed to the top of the scaffolding, more than 30 meters above the ground, and then lowered to the ground.
A total of five days were needed to carry out this exceptional order, which saw the work of a specialized team of 10 people to enrich the prestigious portfolio of installations of this kind undertaken by Masserdotti Group, including the Doge's Palace in Venice (covering 5,000 square meters), the Ghirlandina Tower in Modena (4,350 square meters), the palace of San Sebastiano in Mantua (1,200 square meters) and the Cathedral of Noto (1,000 square meters).
EASTprint, the experts for XXL digital prints in Dresden, Germany, has been a Durst customer since it was founded in 2005. It is the sponsor and advertising technology supplier of the second league football club Dynamo Dresden and prints XXL construction fence banners for numerous companies.
At the start of every season, the Durst Rho P10 200 is used to print the sponsor walls in the press room, mixed zone and interior of the stadium.
EASTprint was also involved in the redesign after the rebranding, which included renaming the football ground to Rudolf Harbig Stadium. EASTprint produced the illuminated advertising at the front of the stadium. "In 2019 we will focus on further expansion in banner printing," says Maik Vogel, Managing Director of EASTprint. The company employs 45 staff, including 8 trainees, and produces more than 4,000 sqm a year in Dresden's trade fair area.
Two new production presses were purchased by EASTprint last year: the Durst Rhotex 325 for fabric and textile printing and a Durst Rho 512R Plus, which have become a great support in daily business life. "We have not only been able to increase our efficiency while maintaining consistent quality, but we are now also able to offer our customers banners up to 5m wide without seams," says Vogel. Dresden residents have already experienced the quality. That’s because EASTprint produced XXL construction fence banners for numerous companies, which were attached to the scaffolding in the city.
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