Chromajet expands its Durst facility base and announces acquisition of third equipment

The company aquired a Rho P10 200 HS model to gain more productivity, maintaining the quality and flexibility levels for substrates use. The equipment was also exhibited at ExpoPrint Latin America, during which it was able to prove its performance

São Paulo -Those who visited the Durst Brasil stand at ExpoPrint Latin America 2018 (from March 20 to 24 at the Expo Center Norte in São Paulo) were able to closely check the productivity and quality of Rho P10 200 HS, a model that brings together the industrial performance of the Durst brand with new levels of speed that allow companies in the visual communication segment to reach new levels of production, meeting a greater demand for high quality work and definition of images and strokes.

The great highlight was also the fact that the Rho P10 200 HS model shown at ExpoPrint already has a certain destination: Chromajet, a company that has been operating for more than 20 years in the segment of products for points of sale and visual communication headquartered in São Paulo. This is the third Durst equipment installed in the company, which recently moved to a new headquarters with 1500 m2.

According to Eduardo Gomes, owner of Chromajet, the new equipment arrives to add productivity. "We invested in a third machine, particularly in the Rho P10 200 HS, because we needed to increase our productivity while maintaining the quality and the technology standard," he explains. "Whoever visited ExpoPrint and Durst's stand was able to see the quality of the printing that Chromajet delivers to the market."

The first model to reach the company in 2012 was the Rho P10 160, an entry-level equipment that marked an important step of Chromajet towards the digitization of its production processes. In a short time, a new model was acquired: this time, a Rho P10 200.

Eduardo justifies the investments made at the time. "Initially, we invested in digital technology as a way to diversify our production park," he explained. "In a way, we were against the market trend; we did not complete the migration, but we opted for digital technology to gain productivity."

According to him, the choice for the Durst brand came about by very close sales and after-sales assistance. "We researched Durst's technology and knew it was an excellent piece of equipment. However, we had no digital experience before we made our first investment, and Durst's closeness to us in that process, helping us and providing support, was paramount. Having a team in Brazil and providing a local technical support structure is very important and was also decisive for choosing Durst as our partner", he said.

Today, with the consolidated partnership between Durst and Chromajet, Eduardo reaffirms his vision of the company's technology and business model.

"The main challenge for companies working in the Chromajet segment is maintaining image quality and being able to work consistently on different substrates, since each client requires a type of media. We found the solution for this performance in Durst technology," explains Eduardo. "Quality, speed and consistency are the major differentiators of the Durst solution. Since we bought the first machine, the sales and technical support caught my attention. The services and the assistance have always been very agile, and we were assisted in everything we need."

Aimed at visual communication applications, both for production on conventional flexible media and rigid media, the Rho P10 200 HS model offers significant speed optimization compared to previous family models, delivering about 40% higher performance with reduced ink consumption (by about 15%).

It can work with configurations for rigid or flexible media (roll), has a standard resolution of 1000 dpi, and a speed of 350 m2 / hour. The Rho P10 200 HS comes equipped with CMYK color standard, but with optional support to add light cyan, light magenta, orange, violet and white colors.

Learn more about the Chromajet success story with the brand on the Durst Brazil Youtube channel.


Another highlight of Durst at ExpoPrint was the Tau 330E, an entry-level equipment for the industrial printing of stickers and labels.

It incorporates pigmented ink technology and offers high productivity at a very competitive cost for the stickers and labels production. The presented configuration allows the user to work with up to five colors (CMYK + white) and speed up to 48 linear meters / minute and up to 1260 x 720 dpi resolution. Other models of the Tau 330 can be configured in up to 8 colors (CMYK + OVG + W) and up to 78 linear meters per minute, as well as being able to integrate the printer with the OMET Flex X6 finishing solution, allowing the user to obtain a production flow and finish totally customizable to each particularity of the clients demand.

According to Ricardo Pi, General Director of Durst Brazil, the event brought to the company great opportunities and business as well as ratification of the Durst brand as a provider of robust solutions capable of meeting the most challenging demands of graphics, customers and brand owners.

"In a market where quality has become indisputable, the need is then to differentiate through the balance between productivity, quality and reliability," explains Ricardo Pi. "At ExpoPrint, Durst presented two solutions for segments that are very important for our commercial strategy: visual and label communication. I believe that those who visited our stand certainly checked the quality and performance of our equipment."

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