J&A Imaging Station Sdn Bhd has had two big reasons to celebrate in 2019. First, its 20th anniversary; Second, another significant milestone in its journey with Durst – investing in a Rho 512R LED printer, the first to be installed in South East Asia.
Jason Chor, owner of J&A Imaging, a high-end printer working with some of the best-known retail brands. made a strategic decision early on to concentrate on the large format market, with a particular focus on soft signage. That move paid dividends for the Selangor, Malaysia-based company, when it chose to partner Durst again.
“We had the first Durst P10 320R installed in Asia back in 2013,” said Mr Chor. “So we knew what to expect with a second investment. As soon as we did the first test print on the machine, we knew it was the perfect machine for us. It’s been incredibly reliable and the Durst team also provides great after-sales support and service.
“Most importantly, we wanted to improve our service even further and show dedicated commitment to our own customer base who need high productivity and photo-quality printing. We are dealing with high-end printing with brands such as Gucci, Shiseido, Coach, Chanel and Maxis Telecommunication Company, and the trust our customers place on us is second to none.”
An important factor in the second-machine investment is because brands are increasingly needing bigger retail displays that need to be printed on five-meter wide machines. Taking a second machine – the Rho 512R LED production printer – made sound financial sense. “All of the previously outsourced work between 3 and 5 meters has been brought in house now,” said Mr Chor. “We are saving considerable amounts by printing in-house.”
“The Durst Rho 512R has been incredible. The red colours in particular are an unbelievable quality. The wider benefits are new opportunities for extra international contracts and partnerships with other companies in other countries.”
Mr Chor concluded: “We have every confidence in Durst. It has state-of-the-art equipment and facilities and we get excellent feedback and commitment from the friendly staff. While I am in business, I am sure I will always want to be a Durst customer.”
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